heirloomed + West Elm Launch Event.

We are teaming up with one of my favorite brands, and I couldn’t be more excited or thankful. West Elm has graciously offered to host us for a launch event to officially celebrate the launch of our rebranding from IceMilk Aprons to heirloomed.

I love the organic, simple and classic nature of West Elms product assortment and think our pieces pair well with theirs for anyone looking to entertain in the home. West Elm also has a great focus on supporting local businesses and makers, so with this event I am thrilled that we will be launching our new Made in the South Collection, as well as celebrating our Southern Artisan Collection collaborations and artists.

In case you missed the announcement, we’ve been working hard to source fabrics, hone designs and find manufacturing resources right here in the South to make this collection a reality.  I love the new designs and feel the product assortment is a great reflection of our new brand, heirloomed.

I hope you’ll come out to visit us this Thursday, June 4th from 6:00-8:00PM at West Elm in Atlantic Station in Atlanta for this very special event. In the meantime, you can pre-order pieces from our new Made in the South Collection, and check out some of the artisan bios & pieces from our Southern Artisan Collection. I’d love to see your friendly faces & meet you that evening!


I’m an old soul based in Atlanta, GA and mom of 3 with a deep love of all things from the past with a story to tell, on a mission to keep heirlooms around for another generation - whether it be a tradition, splattered family recipe, or historic home.

Join our Newsletter

Join our Newsletter

Recent Posts

Recent Comments

Leave a Comment